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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /

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Bibliographic Details
Main Author: Silverman, George, 1942-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : AMACOM, 2001.
Subjects:
Word-of-mouth advertising.
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:xii, 258 pages ; 23 cm.
ISBN:0814425666 (electronic bk.)