The Blackwell encyclopedic dictionary of marketing /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Cambridge, Mass. :
Blackwell Publishers,
1999.
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| Edition: | [Pbk. ed., 1999]. |
| Series: | Blackwell encyclopedia of management.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 274 pages ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0631227725 (electronic bk.) : |