Marketing a service for profit : a practical guide to key service marketing concepts /
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| Format: | eBook |
| Language: | English |
| Published: |
London ; Dover, N.H. :
Kogan Page,
2000.
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| Series: | Marketing in action series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | "In association with Marketing." Electronic resource. |
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| Physical Description: | viii, 200 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (page [192]) and index. |
| ISBN: | 058538472X (electronic bk.) |