Integrated branding : becoming brand-driven through companywide action /
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| Format: | eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum,
1999.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | xiv, 299 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [285]-287) and index. |
| ISBN: | 0585383677 (electronic bk.) |