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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /

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Bibliographic Details
Main Author: Lindström, Martin, 1970-
Other Authors: Seybold, Patricia B.
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, [2003]
Subjects:
Brand name products.
Child consumers.
Advertising and children.
Marketing research.
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