Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /

Bibliographic Details

Main Author:	Lindström, Martin, 1970-
Other Authors:	Seybold, Patricia B.
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Kogan Page, [2003]
Subjects:	Brand name products. Child consumers. Advertising and children. Marketing research.