Why CRM doesn't work : how to win by letting customers manage the relationship /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Princeton, N.J. :
Bloomberg Press,
[2003]
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| Edition: | 1st ed. |
| Subjects: |
| Physical Description: | xvii, 263 pages ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 243-254) and index. |
| ISBN: | 1576601323 (alk. paper) |