Communicating globally : an integrated marketing approach /

Bibliographic Details
Main Author: Schultz, Don E.
Corporate Author: NetLibrary, Inc
Other Authors: Kitchen, Philip J.
Format: eBook
Language:English
Published: Lincolnwood, Chicago, Ill. : NTC Business Books, [2000]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:280 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 267-273) and index.
ISBN:0585361223 (electronic bk.) :