Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2000]
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| Edition: | 2nd ed. |
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Includes index. Electronic resource. |
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| Physical Description: | viii, 439 pages : illustrations ; 24 cm. |
| ISBN: | 0071378715 (electronic bk.) |