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Testing, testing, 1, 2, 3 : raise more money with direct mail tests /

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Bibliographic Details
Main Author: Warwick, Mal
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2003]
Series:Jossey-Bass nonprofit and public management series.
Subjects:
Direct-mail fund raising.
Testing.
Description
Physical Description:xxii, 250 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 237-239) and index.
ISBN:0787967122 (alk. paper)