Marketing for the voluntary sector : a guide to measuring marketing performance /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Keaveney, Paula, Kaufmann, Michael
Format:	eBook
Language:	English
Published:	London ; Dover, N.H. : Kogan Page, 2000.
Series:	Marketing in action series.
Subjects:	Nonprofit organizations > Marketing. Marketing. Charities > Great Britain > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Published in association with Marketing--Cover. Electronic resource.
Physical Description:	xii, 180 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0585379947 (electronic bk.) 9780585379944 (electronic bk.)