http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
a practical guide to planning your strategy
[viii], 184 pages : illustrations ; 23 cm.
"In association with Marketing Magazine."
Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Includes bibliographical references (pages [174]-[178]) and index.