rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Branding
    sub title: a practical guide to planning your strategy
  name:
    name part: Randall, Geoffrey
    name part: 1938-
    role:
      role term: creator
  name:
    name part: NetLibrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2000
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: [viii], 184 pages : illustrations ; 23 cm.
  note: Geoffrey Randall.
  note: "In association with Marketing Magazine."
  note: Previous edition: 1997.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
  note: Includes bibliographical references (pages [174]-[178]) and index.
  subject:
    topic: Branding (Marketing)
    topic: Management
  classification: HD69.B7 .R36 2000eb
  related item:
    title info:
      title: Marketing in action series
  identifier: 0585380112 (electronic bk.)
  identifier: https://proxy.library.tamu.edu/login
  related item:
    location:
      url: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 010904
    record change date: 20220105110344.0
    record identifier: in00001754932