Branding : a practical guide to planning your strategy /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; Dover, N.H. :
Kogan Page,
[2000]
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| Edition: | 2nd ed. |
| Series: | Marketing in action series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | "In association with Marketing Magazine." Previous edition: 1997. Electronic resource. |
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| Physical Description: | [viii], 184 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (pages [174]-[178]) and index. |
| ISBN: | 0585380112 (electronic bk.) |