APA (7th ed.) Citation

Richard, D. D. (2002). The customer response management handbook: Building, rebuilding and improving your results. McGraw-Hill.

Chicago Style (17th ed.) Citation

Richard, Darlene D. The Customer Response Management Handbook: Building, Rebuilding and Improving Your Results. Sydney : London: McGraw-Hill, 2002.

MLA (9th ed.) Citation

Richard, Darlene D. The Customer Response Management Handbook: Building, Rebuilding and Improving Your Results. McGraw-Hill, 2002.