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The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising /

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Bibliographic Details
Main Author: Gettins, Dominic
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: London ; Dover, N.H. : Kogan Page, 2000.
Subjects:
Advertising copy.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:x, 166 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 159-163) and index.
ISBN:0585379491 (electronic bk.)