APA (7th ed.) Citation

Gettins, D. (2000). The unwritten rules of copywriting: A guide to better press, poster, TV, radio and Web site advertising. Kogan Page.

Chicago Style (17th ed.) Citation

Gettins, Dominic. The Unwritten Rules of Copywriting: A Guide to Better Press, Poster, TV, Radio and Web Site Advertising. London ; Dover, N.H.: Kogan Page, 2000.

MLA (9th ed.) Citation

Gettins, Dominic. The Unwritten Rules of Copywriting: A Guide to Better Press, Poster, TV, Radio and Web Site Advertising. Kogan Page, 2000.