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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /

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Bibliographic Details
Main Author: Foss, Bryan
Other Authors: Stone, Merlin, 1948-
Format: Book
Language:English
Published: London : Kogan Page, 2001.
Subjects:
Customer relations.
Relationship marketing.
Description
Physical Description:xxii, 522 pages : illustrations ; 24 cm.
Bibliography:Includes index.
ISBN:0749435798