Market research : a guide to planning, methodology & evaluation /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Milford, CT :
Kogan Page,
2002.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | x, 278 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references (pages 253-266) and index. |
| ISBN: | 0749437308 |