Brand new brand thinking : brought to life by 11 experts who do /

Bibliographic Details
Other Authors:	Baskin, Merry, Earls, Mark
Format:	Book
Language:	English
Published:	London : Kogan Page, 2002.
Subjects:	Advertising > Brand name products. Brand name products.

Description
Physical Description:	x, 212 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 204-205) and index.
ISBN:	0749436786