Cover Image

The emergence of modern marketing /

Bibliographic Details
Other Authors: Church, Roy A., Godley, Andrew, 1963-
Format: Book
Language:English
Published: London ; Portland, OR : F. Cass, 2003.
Subjects:
Marketing > History.
Table of Contents:
  • The emergence of modern marketing / Roy Church, Andrew Godley
  • Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam
  • Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark
  • Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke
  • Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley
  • Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker
  • Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.