Building high-tech product companies : the maelstrom effect /

Bibliographic Details
Main Author:	Bowen, James E., 1962-
Format:	Book
Language:	English
Published:	Mason, Ohio : South-Western/Thomson Learning, [2004]
Subjects:	High technology industries > Marketing. High technology > Marketing. New products > Management.

Description
Physical Description:	xvi, 223 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 203-210) and index.
ISBN:	0538727012