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Creating the corporate soul : the rise of public relations and corporate imagery in American big business /

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Bibliographic Details
Main Author: Marchand, Roland
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Berkeley : University of California Press, [1998]
Subjects:
Corporate image > United States > History.
Corporations > Public relations > United States > History.
Big business > United States > History.
Advertising > United States > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xi, 461 pages : illustrations (some color) ; 27 cm.
Bibliography:Includes bibliographical references (pages 369-440) and index.
ISBN:0585301204 (electronic bk.)