Research in media promotion /
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| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, NJ :
Lawrence Erlbaum Associates,
2000.
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| Series: | LEA's communication series.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | A collection of 11 original studies. Electronic resource. |
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| Physical Description: | xiii, 365 pages : charts ; 23 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0585365474 (electronic bk.) |