Reaching the interactive customer : integrated services for the digital world /

Tactical transparency : how leaders can leverage social media to maximize value and build their brand /
by: Holtz, Shel
Published: (2009)

How to win customers in the digital world : total action or fatal inaction /
by: Vervest, Peter
Published: (2000)

Customer-centric marketing : supporting sustainability in the digital age /
by: Richardson, Neil, 1963 January 25-
Published: (2015)

The ultimate online customer service guide : how to connect with your customers to sell more! /
by: Collier, Marsha
Published: (2011)

Information technology-enabled global customer service /
Published: (2003)

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships /
by: Bergeron, Bryan P.
Published: (2000)

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /
by: Hopkins, Jeanne, 1957-
Published: (2012)

Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /
by: Weinman, Joe, 1958-
Published: (2015)

Managing customer relationships on the Internet /
Published: (2006)

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising /
by: Rowles, Daniel
Published: (2013)

The discourse of customer service tweets : planes, trains and automated text analysis /
by: Lutzky, Ursula
Published: (2021)

101 businesses you can start on the Internet /
by: Janal, Daniel S.
Published: (1996)

Online channel integration : value creation and customer reactions in online and physical stores /
by: Binder, Jochen, 1971-
Published: (2014)

Customer equity : building and managing relationships as valuable assets /
by: Blattberg, Robert C., 1942-
Published: (2001)

Branding on site : customer relationships in the digital marketplace /
by: Troy, Kathryn
Published: (2001)

E-service : twenty-four ways to keep your customers when the competition is just a click away /
by: Zemke, Ron
Published: (2001)

Managing customer relationships : a strategic framework /
by: Peppers, Don
Published: (2004)

Managing customer relationships : a strategic framework /
by: Peppers, Don
Published: (2011)

Big data marketing strategies for superior customer experience /
Published: (2023)

Interactive marketing : the future present /
by: Forrest, Edward
Published: (1996)

CyberPower for business /
by: Bock, Wally, 1946-
Published: (1996)

Communicating with customers : service approaches, ethics, and impact /
by: Ford, Wendy S. Zabava
Published: (1998)

Citizen marketers : when people are the message /
by: McConnell, Ben
Published: (2007)

Direct and interactive marketing /
by: Sargeant, Adrian
Published: (2001)

Contemporary issues in digital marketing /
Published: (2021)

Digital Transformation in the Customer Experience /
Published: (2025)

Customer visits : building a better market focus /
by: McQuarrie, Edward F.
Published: (1993)

A practical guide to call center technology /
by: Waite, Andrew J.
Published: (2001)

The butterfly customer : capturing the loyalty of today's elusive consumer /
by: O'Dell, Susan M.
Published: (1997)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig
Published: (2015)

Enhancing customer engagement through location-based marketing /
Published: (2023)

High impact marketing that gets results /
by: Kolah, Ardi
Published: (2013)

Valuable content marketing : why quality content is key business success /
by: Jefferson, Sonja
Published: (2013)

Customer relationship management : electronic customer care in the new economy /
by: Muther, Andreas
Published: (2002)

Know thy customer! : how to follow marketing's first commandment /
by: Sharp, Kevin R., 1957-
Published: (1997)

Users, not customers : who really determines the success of your business /
by: Shapiro, Aaron
Published: (2011)