Reaching the interactive customer : integrated services for the digital world /

Bibliographic Details
Main Author: Tomsen, Mai-lan
Other Authors: Faith, Ron
Format: Book
Language:English
Published: Cambridge, UK ; New York : Cambridge University Press, 2003.
Subjects:

MARC

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245 1 0 |a Reaching the interactive customer :  |b integrated services for the digital world /  |c Mai-lan Tomsen, Ron Faith. 
264 1 |a Cambridge, UK ;  |a New York :  |b Cambridge University Press,  |c 2003. 
300 |a 166 pages :  |b illustrations ;  |c 23 cm. 
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504 |a Includes bibliographical references (pages [157]-158) and index. 
650 0 |a Customer services  |x Communication systems. 
650 0 |a Interactive computer systems. 
650 0 |a Internet marketing. 
700 1 |a Faith, Ron. 
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