Reaching the interactive customer : integrated services for the digital world /

Bibliographic Details
Main Author:	Tomsen, Mai-lan
Other Authors:	Faith, Ron
Format:	Book
Language:	English
Published:	Cambridge, UK ; New York : Cambridge University Press, 2003.
Subjects:	Customer services > Communication systems. Interactive computer systems. Internet marketing.

Description
Physical Description:	166 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages [157]-158) and index.
ISBN:	052181670X (pb.)