Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures /

Bibliographic Details

Main Author:	Gesteland, Richard R.
Format:	Book
Language:	English
Published:	Copenhagen, Denmark : Copenhagen Business School Press, 2002.
Edition:	3rd [rev.] ed.
Subjects:	Business etiquette. Export marketing. Intercultural communication. Negotiation in business. National characteristics.