Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /

Bibliographic Details

Main Author:	D'Alessandro, David F.
Corporate Author:	NetLibrary, Inc
Other Authors:	Owens, Michele
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, [2001]
Subjects:	Brand name products. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book