The ultimate guide to sports marketing /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2001]
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| Edition: | 2nd ed. |
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Revised edition of: The ultimate guide to sport event management and marketing. c1995. Electronic resource. |
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| Physical Description: | xix, 315 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 305-307) and index. |
| ISBN: | 0071381139 (electronic bk.) |