Inside information : making sense of marketing data /

Bibliographic Details
Main Author: Smith, D. V. L. (David Van Lloyd)
Corporate Author: NetLibrary, Inc
Other Authors: Fletcher, J. H.
Format: eBook
Language:English
Published: Chichester ; New York : John Wiley & Sons, [2001]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xi, 260 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:047084504X (electronic bk.)