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Handbook of marketing /

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Bibliographic Details
Other Authors: Weitz, Barton A., Wensley, Robin, 1944-
Format: Book
Language:English
Published: London ; Thousand Oaks : SAGE, 2002.
Subjects:
Marketing.
Description
Physical Description:xix, 582 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761956824