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Full frontal PR : getting people talking about you, your business, or your product /

Bibliographic Details
Main Author: Laermer, Richard, 1960-
Other Authors: Prichinello, Michael
Format: Book
Language:English
Published: Princeton, NJ : Bloomberg Press, 2003.
Edition:1st ed.
Subjects:
Public relations.
Description
Physical Description:xvii, 231 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 213-221) and index.
ISBN:1576600998 (alk. paper)