APA (7th ed.) Citation

White, M. (2002). A short course in international marketing blunders: Mistakes made by companies that should have known better. World Trade Press.

Chicago Style (17th ed.) Citation

White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. Novato, Calif.: World Trade Press, 2002.

MLA (9th ed.) Citation

White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. World Trade Press, 2002.