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Media management : leveraging content for profitable growth /

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Bibliographic Details
Other Authors: Vizjak, Andrej, 1965-, Ringlstetter, Max Josef, 1959-
Format: Book
Language:English
Published: Berlin ; New York : Springer, [2003]
Subjects:
Mass media > Management.
Mass media > Economic aspects.
Description
Physical Description:viii, 184 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:3540440054 (alk. paper)