Gonzo marketing : winning through worst practices /

Bibliographic Details
Main Author:	Locke, Christopher
Format:	Book
Language:	English
Published:	Cambridge, MA : Perseus Pub., [2001]
Subjects:	Internet marketing. Electronic commerce. Customer relations > Technological innovations. Marketing sur Internet. Commerce électronique. Relations avec la clientèle > Innovations. Internet. Computer Communication Networks. Advertising as Topic. Public Relations. Consumer Behavior. Commerce. Organizational Innovation.

Description
Item Description:	"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Physical Description:	x, 240 pages ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0738204080