Managing high-tech services using a CRM strategy /

Bibliographic Details
Main Author:	Blumberg, Donald F.
Format:	Book
Language:	English
Published:	Boca Raton, Fla. : St. Lucie Press, [2003]
Subjects:	Customer services > Management. Strategic planning.

Description
Physical Description:	xv, 357 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 347-348) and index.
ISBN:	1574443461 (alk. paper)