Cover Image

Event sponsorship /

Bibliographic Details
Main Author: Skinner, Bruce E.
Other Authors: Rukavina, Vladimir
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2003]
Series:Wiley event management series.
Subjects:
Corporate sponsorship.
Special events.
Table of Contents:
  • Outstanding events sell sponsorship
  • The sponsorship marketing plan
  • Research : the sponsor's perspective
  • The effective sponsorship proposal
  • Benefits : the formula for sponsorship success and growth
  • Creating the proper image in the eyes of your sponsors
  • The creative approach to sponsorship
  • The keys to successful sponsorship sales
  • The legal issues in event sponsorship
  • The staff--sponsor-client relationship
  • The law of return : how to keep sponsors coming back
  • The sponsorship evaluation process
  • The globalization of event sponsorship
  • The importance of networking
  • The future of global event sponsorship.