AdValue : twenty ways advertising works for business /

Bibliographic Details
Corporate Author: Institute of Practitioners in Advertising
Other Authors: Butterfield, Leslie, 1952-
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2003.
Subjects:
Description
Item Description:"Published in association with the Institute of Practitioners in Advertising."
Physical Description:xxvi, 224 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750655011 (alk. paper)