The brand management checklist : proven tools and techniques for creating winning brands /

Luxury brand management : a world of privilege /
by: Chevalier, Michel, 1943-
Published: (2008)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

Brands and branding geographies /
by: Pike, Andy, 1968-
Published: (2011)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick
Published: (2005)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Strategic brand management.
Published: (2016)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2003)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2011)

Brand dynamics : factors and trade-offs affecting value development in branded goods and services /
by: Linn, Carl Eric
Published: (1998)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
by: Vincent, Laurence
Published: (2002)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

9 brand shaastras : nine successful brand strategies to build winning brands /
by: Kapoor, Jagdeep, 1960-
Published: (2004)

Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

The breakaway brand : how great brands stand out /
by: Kelly, Francis J., 1956-
Published: (2005)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

Luxury brand management in digital and sustainable times : a new world of privilege /
by: Chevalier, Michel, 1943-, et al.
Published: (2020)

Asian brand strategy : building and sustaining strong global brands in Asia /
by: Roll, Martin, 1967-
Published: (2015)

Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)