Cover Image

The ultimate book of business brands : insights from the world's 50 greatest brands.

Bibliographic Details
Main Author: Crainer, Stuart
Other Authors: Dearlove, Des
Format: Book
Language:English
Published: Oxford : Capstone, 2003.
Edition:New ed /
Series:Capstone reference.
Subjects:
Brand name products.
Product management.
Description
Item Description:Previous edition: Des Dearlove, Stuart Crainer. 1999.
Physical Description:xxix, 216 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1841124397