Marketing management : a relationship approach /

Bibliographic Details
Main Author:	Hollensen, Svend
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Financial Times/Prentice Hall, 2003.
Subjects:	Relationship marketing. Marketing > Management. Relationship marketing > Case studies.

Description
Physical Description:	xxvi, 787 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0273643789 (pbk.)