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Relationship marketing : creating shareholder value /

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Bibliographic Details
Main Author: Christopher, Martin
Other Authors: Payne, Adrian, Ballantyne, David
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2002.
Edition:Rev ed.
Subjects:
Relationship marketing.
Description
Item Description:Previous edition: 1991.
Physical Description:xvi, 242 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750648392