Inside-out marketing : how to create an internal marketing strategy /

Bibliographic Details
Main Author:	Dunmore, Michael
Format:	Book
Language:	English
Published:	London : Kogan Page, 2002.
Subjects:	Marketing > Management. Personnel management.

Description
Physical Description:	viii, 264 pages ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0749436638