Cover Image

New product development : successful innovation in the marketplace /

Bibliographic Details
Main Author: Brooke, Michael Z.
Other Authors: Mills, William R.
Format: Book
Language:English
Published: New York : International Business Press, [2003]
Subjects:
New products.
Description
Physical Description:xxiv, 219 pages ; 22 cm.
Bibliography:Includes bibliographical references (page 209) and indexes.
ISBN:0789015668 (alk. paper)
0789015676 (soft)