Cover Image

Before the brand : creating the unique DNA of an enduring brand identity /

Bibliographic Details
Main Author: Perry, Alycia
Other Authors: Wisnom, David
Format: Book
Language:English
Published: New York : McGraw-Hill, [2003]
Subjects:
Brand name products.
Branding (Marketing) > Management.
Trademarks > Design.
Advertising > Brand name products.
Online Access:Publisher description
Description
Physical Description:xii, 228 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references (pages 217-218) and index.
ISBN:0071393099 (acid-free)