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What's in a name? : advertising and the concept of brands /

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Bibliographic Details
Main Author: Jones, John Philip
Other Authors: Slater, Jan
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2003]
Edition:2nd ed.
Subjects:
Advertising.
Brand name products.
Description
Physical Description:xxiii, 308 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0765609738 (alk. paper)