Blockbusters : the five keys to developing great new products /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
[2002]
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| Edition: | 1st ed. |
| Subjects: |
| Physical Description: | xvi, 251 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages [229]-235) and index. |
| ISBN: | 0060084731 |