Cover Image

International marketing : strategy planning, market entry and implementation /

Bibliographic Details
Main Author: Bennett, Roger, 1948 April 9-
Other Authors: Blythe, Jim
Format: Book
Language:English
Published: London : Sterling, VA : Kogan Page, 2003.
Edition:3rd ed.
Subjects:
Export marketing.
Description
Physical Description:v, 362 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0749438088