Persuasive signs : the semiotics of advertising /

Bibliographic Details
Main Author:	Beasley, Ron, 1945-
Other Authors:	Danesi, Marcel, 1946-
Format:	Book
Language:	English
Published:	Berlin ; New York : Mouton de Gruyter, 2002.
Series:	Approaches to applied semiotics ; 4.
Subjects:	Advertising. Signs and symbols. Semiotics.

Description
Physical Description:	xi, 193 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [175]-190) and index.
ISBN:	3110173409 (cloth : alk. paper) 3110173417 (pbk. : alk. paper)