Profiting from eCRM : making the new marketing work /

Bibliographic Details

Main Author:	Wilson, Hugh
Corporate Author:	Cranfield School of Management
Other Authors:	Daniel, Elizabeth, 1962-
Format:	Book
Language:	English
Published:	London : Financial Times Prentice Hall, 2001.
Series:	Management research in practice. Cranfield School of Management research reports.
Subjects:	Internet marketing. Electronic commerce. Relationship marketing. Knowledge management.